Microsoft, in its new attempt to launch a full war against Google has now entered in the search field and although we know that the results are not the best, after the purchase of Powerset … we will wait and see how it goes. For now it brings us the most recent release, BrowserRank, a kind of Pagerank, but under the responsibility of Microsoft.
Microsoft has changed the approach it now gives Pagerank, the Google ranking to measure the relevancy of a site within the network, which is based solely on a criterion of backlinks that people give Bill Gates a result inappropriate because “links can be easily added and removed by the webmasters.
The academic paper entitled “BrowseRank: Letting Web Users Vote for Page Importance,” has been published jointly by researchers from Microsoft: Bin Gao, Tie-Yan Liu and Li Hang, Ma Zhiming of the Chinese Academy of Sciences, Liu Yuting of Beijing Jiaotong University; Shuyuan He of Peking University, and Ying Zhang of Nankai University.
As the name suggests the paper, it proposes greater participation of users in the web, so they can assess the contents of a page when visiting her. It is an interesting idea but for sure will have enormous implications on the privacy of the users do not you think?
